SOCIAL MEDIA MARKETING

SOCIAL MEDIA STRATEGY IS MORE THAN JUST POST

If you are a small or medium-sized business owner, you may have considered using social media to help grow your business. Social media marketing programs are usually centered around creating content that grabs attention and encourages readers to share it with their social networks. Social media has become a platform that is easily accessible to anyone with internet access. In addition, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Hence, this form of marketing is driven by word of mouth, which means it produces acquired media, not paid media.